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The Don'ts Of Search Engine Optimization ( Seo)
By John Cal, Tue Jan 10th
The topic for discussion today is about what not to do when itcomes to search engine optimization (SEO). I was going to namethis article The Do's & Don'ts of SEO, but I figure at thispoint you know what to do. I've dedicated many articles that arefocused on what to 'DO'. Just check my articles "SEO Basic's forthe Dummy" or "Dominate the Search Engines" or "The Art ofKeywords" to understand what to do. Or just read this articleand 'DO' the opposite of what 'not' to do. The things that I will talk about in this article are about whatis called in SEO "black hat" SEO. What's been talked in previousarticles are what we call "white hat" To learn more on "whitehat" strategies, refer to any of the articles above. From thispoint on, it'll be about "black hat" strategies. Black Hat What's this mysterious "black hat" SEO strategies? Isit the latest fashion trend? No it's not a fashion trend at all.Should I do it? Does it work with the SE's or is it just a wasteof time? The answer to these questions depend upon who you aretalking to. Many employ these strategies and continue to do sotoday.
My answer to these questions is yes they do work. However, in myopinion, Black Hat strategies are quick fixes with short termgains. I see it as continuing to work hard and not necessarilysmart. I am lazy, so I want to do something once and let it gofrom there. Black Hat strategies do not allow this. Your sitemay get the rankings quick, but soon your site will be at theback of the line. (or out of the line completely). Black Hatinvolves spamming and the SE's do not like this. They will findyour site, penalize or ban it completely from the index. Thenyour off again starting a whole new site employing the samestrategies. White Hat strategies start off really slow. And Imean ssllllooooowwww.. But eventually get momentum and out lastthe rest. The reason it is so slow is your at the mercy of thesearch engines. Ever heard of the infamous Google Sandbox? Wellexperts say it could take any new site 6-12 months to get out ofit! You kidding me? I have to wait a year to see results inGoogle? Who has that kind of time? You? Definitely not me. I'mlazy but not that lazy. I have bills to pay today, not nextyear. This is why many webmasters go with black hat instead ofwhite hat. Even with this flaw, white hat will pay off big in the longhall. It will flow continuous money into your mailbox whileothers are jumping around trying to get new sites started tokeep their black hat strategies going. What Not To Do? Ok, ok, you have me convinced. I do not want togo with the black hat strategies. But what would be consideredblack hat? How can I avoid it? Just hold on a second. I'mgetting there. Didn't I tell you I was lazy. The rest of thearticle is focused on the things not to do. By the time I amdone, you will know what not to do to your website to not get itbanned. There are 2 ways of spamming. On-page and off-page.Sounds familiar? Same factors to help you rank well are the samethat can get you penalized or banned. Let's start with our ownbackyard. Your thinking...Yea, yea I know "As momma always toldyou." Yep. See your getting it! On-page Keyword Stuffing First up to bat, keyword stuffing. What isthat, you may ask. Almost sounds like some food. Making mehungry just thinking about it. I'll take some chicken with aside of chicken stuffing, mash potatoes and keyword stuffingplease. Anyway, in my opinion, there are 2 forms of keywordstuffing. I call them keyword list stuffing and keyword bodystuffing. They will not get your site banned, but it won't rankyou well either. Let's get into the first one, keyword liststuffing. Keyword List This involves adding every word known to your nichein the meta keywords. You see a website with meta keywords andit is stuffed full with 1000 or so keywords. Look like they gotthe and started writing. Seriously. As funny as itsounds, there are websites out there that do this. People, thisnot going to get you ranked. It will not get you banned, butdefinitely will not get your ranked on the first million pages!!Some SE's do not even read the list to begin with. Keep itshort. No need to add the A-F section of the to yourkeyword list. Keyword Body This is the process of taking your keyword list(Probably too big to begin with) and repeating it all over thepage. It makes no sense to the user, just a bunch of words allover the place. I haven't seen this much, and I hope I do not.Will not help you in anyway. Also, while we are on the subject, over using the keywords is ano, no. Some websites will take their main keyword and repeatover and over and over. You'll see it in the Title, metadescription, everywhere. This strategy will get you banned orpenalized. Again, it's an attempt to appear more relevant thanthe website really is. I have seen the tactic work, but not forlong. If your ranked well, and you put in your main keyword andyou suddenly see a site up that has no business being there.Check back again in a few days and you'll see that site gone. The Invisible KeyWord Sounds like a Super
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Hero. When there istrouble with ranking your website, call "The Invisible KeyWord"No, please do not! He is a enemy, not a hero. This is involvestaking your keywords, put them on the body of your website andmake the color of the font the same color as the background ofthe website. It's invisible to you or I, but visible to SE's.It's a process of spam to make the website appear more relevantbecause it has the keywords in the body. SE's have caught ontothis tactic and you will be penalized or banned for this. I haveseen this tactic done. But I have the visible ink. One way totell, is when you visit a website and you see a big blank spaceat the bottom or somewhere towards the bottom, take your mouse,point and try to highlight the space. When it highlights, itwill reveal the words!! Formatting Keywords This is when you bold, italicize, orunderline every keyword on the website. There is no need toemphasize every word. Now you know those words are not thatimportant in every sentence. Come on now! Just once is fine.Twice at the most. This tactic could end up backfiring. The SE'swill give less importance to the words. Excessive Link Pages This is having too many links on one page.Normally, it's 100 or more that's a problem. Experts havedifference numbers that they believe will hurt. I believe 100 ismost agreed upon that will hurt your SE rankings. A rule ofthumb I try to do is stay with around 15-25 links on one page.Anything more than that can create clutter on your website. Itwill make it difficult for your surfers. Besides that, it doesnot help the websites you are linking to. If a surfer cannotfind their site because it's buried on a page with over 100links, do not expect any traffic. Missing Title I just had to put this in there. This won't getyou penalized or banned, but since this article is about whatnot to do, I had to talk about this. This is so common amongwebsites. You would be surprised at how many websites do nothave a Title at all. Makes you want to put a ad up on the backof a milk box. "Has anyone seen this Title"? or a Wanted sign inthe Post office Wanted "Website Title" $1000 reward if found. This is so big. This is one of the top reasons why websites donot rank period. Just this one change alone could move a websitefrom the 100millionth page to the millionth page. What is yoursite about? Why should I click on it? Off-page I really shouldn't call this off-page. Technically it's reallynot, but I wanted to make a clear difference here. Thedifference between on-page and off-page is on-page is the wayyou set your site up. Off-page involves more of the linkingside. You cannot really help who links to you and SE's knowthis. That's why I am not talking about that kind of off-page.You'll see more of what I mean as you read along. Link Farms Link Farms? What is this? Is this where links areraised before sent out to the internet? Not quite. Link farmsare a bunch of webmasters getting together to setup 1000's ofsites and pointing the links towards each other. There are a fewways of accomplishing this. When you do your link campaign,stick with hard reciprocal linking. Many are not aware, butthere are link director sites like PowerLinks or Linkvault thatbrag about helping your build links fast. These are essentiallylink farms. Avoid them like the plague. How do you know? The redflag is usually when you have to add some kind of script to yourwebsite in order to do a link exchange. Don't do it. Again,short term success, but short term gains. Banned / Penalized Sites Again, you cannot control who links toyou, but you have full control over who you link to. Avoidlinking to other penalized or banned sites. This can eventuallyaffect you. Why? Remember, a link pointing to a site is a vote.So your voting for this banned or penalized site that the SE'shave stated is bad news. If your voting for them, then that mustmean your site is also bad news. Ever heard of the saying,"Birds of a feather, flock together?" I have. It's another oneof the sayings that didn't make sense to me until later on inlife. How do I know if I am linking to someone that is banned? Theeasiest way to do this is by checking the pagerank of the siteyou are linking to. You can download the Google Toolbar to dothis. If you see a grey bar for the pagerank. It's been banned.Now, do not confuse a 0 PR with a penalized site. Having a PR of0 does not mean the site has been penalized. It'll be grey'd outif it is penalized. That's all for now folks. I'm sure there will be other tactic'sthat will arise as SE's catch them. Malicious webmasters willcontinue to look for quick, easy ways to beat the SE's. The SE'swill catch it, update their alogorithms and the cycle willcontinue. It's a endless cycle as to why I say "white hat"eventually will out last the "black hat" and flow continuoussurfers to your site producing tons of money. White hatstrategies will hold up through all the changes to the SE's. Thechoice is always yours. Whatever works for you. Good luck andhappy optimizing. John Cal Adult Entertainment Online Shopping Ebooks & DigitalProducts About the author:SEO Expert
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