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Improving Your Ad Copy Can Make All The Difference
By Dan Brown, Sat Dec 10th
b>Here's ten simple yet POWERFUL idea's to improve your adcopy, which can instantly skyrocket your sales. 1. You could decrease or increase the length of your ad copy.There is no rule on how long your ad copy should be unless spaceis a consideration. The ad should be long enough to sell yourproduct. 2. You could add some sub headlines on your ad copy. Subheadlines act just like headlines; they grab the readersattention. They'll keep the readers interested as they continueto read your ad.
3. You could ask your reader questions through out the ad copy.They will answer the questions in their own head as they readyour ad copy. The questions you ask should persuade the readerinto buying. 4. You could highlight keywords through out your ad copy. Thekeywords should be attractive to your target audience. You couldhighlight them with color, underlines, italics, etc. 5. You could bullet or indent your benefits on your ad copy.Must people won't read a whole ad copy, so make your productsbenefits standout and you won't lose the sales
from all theskimmers. 6. You could change the size of your text on your ad copy. Youwant to make your text large enough so it's not hard to read.You also want your headline and major points to be larger sothey will standout. 7. You could raise or lower the price on your ad copy. A higherprice could increase the perceived value of your product and alower price could lesson your product's value. 8. You could add proof of results on your ad copy. You shouldinclude testimonials, endorsements, and factual statistics toprove your product's claims. 9. You could add special offers on your ad copy. It's usuallyeasier to sell the offer than the product. You could usediscounts, free bonuses, volume sales, etc. 10. You could eliminate the hard-to-understand jargon on your adcopy. Unless your product calls for technical words, you wantyour ad to be read without people pulling out a dictionary. About the author:Author Dan Brown has been active in internet marketing for thepast 4 years. Dan currently is working with the Zabang searchengine introducing their new affiliate program, which is due outJuly, 2005. Zabang
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Two-for-One Word of the Day : cleave
You might want to make cleave as Exhibit A when you make your case about how English can unhinge the mind. It's actually two verbs, separately derived, that have arrived in modern English with the same spelling -- and nearly opposite meanings. There's intransitive cleave (inflections: cleaved or clave), which means "adhere closely"; and then there's transitive or intransitive cleave (inflections: usually cleft and cloven), which means "split."
Selfcation: The Self-Catering Vacation
As the summer vacation season draws to a close, we hear about a new entry in the "X-cation" trend from Stan Carey, a professional editor from Ireland who writes entertainingly about the English language on his blog Sentence First.
"Man Up" and Other Uplifting Imperatives
My latest On Language column for The New York Times digs into the currently popular words of instruction, "Man up!" How you interpret it has a lot to do with what exactly you think it means to be a man. As I write in the column, it can mean anything from "Don't be a sissy; toughen up" to "Do the right thing; be a mensch." But the up is just as important as the man, since it connects the expression to a family of imperatives of the "X up" variety, many having to do with accepting responsibility for one's actions.
Streetwise Co-people Dust Some Crops
While reading the Aug. 19 Rolling Stone and trying to wrap my brain around Matt Taibbi's latest piece on our country's ongoing financial shenanigans, I stumbled onto an article on Katy Perry, who I know very little about due to my old age.
Golden Jubilee
In the Language Lounge, we raise a toast to words that are celebrating their golden jubilee, having made their first appearance in print a half century ago, in the heady days of 1960.
I Want my MTV (Mood, Tense, Voice)!
Gen-Xers like me remember MTV as the 24-hour-a-day source of music videos in the 1980s, when it stood for "Music Television." Many people today would be surprised to learn that MTV ever had anything to do with music. These days, MTV is better known as the source of reality shows like "The Jersey Shore." And now, here's something else that has nothing to do with music that you can think of when you think MTV: Conjugating verbs! When you think MTV, think "mood, tense, and voice."
Brush Up Your Shakespeare: The Bard's Words in the Classroom
It's the beginning of another school year, and Shannon Reed is here with tips for bringing Shakespeare and his vocabulary into the English language arts classroom. Shannon teaches English and Theatre at an innovative new public school that uses Theatre-in-Education techniques to educate underprivileged youth in New York City.
The Visual Thesaurus Crossword Puzzle: August Edition
We're heading back to school in the August edition of the Visual Thesaurus crossword puzzle. Figure out the hidden word chain and you could win a Visual Thesaurus T-shirt!
Laura van den Berg, Author of "What the World Will Look Like When All the Water Leaves Us"
The title story of my collection, What the World Will Look Like When All the Water Leaves Us, began with me falling in love with a word: Madagascar. I fell head-over-heels for the cadence, for the way it evoked a Jacques Cousteau-esque sense of adventure and mystery.
Look it Up! A Dictionary by Any Other Name...
News recently broke (http://www.visualthesaurus.com/cm/blogexcerpts/2402/) about words like chillax and vuvuzela getting added to the Oxford Dictionary of English. Merrill Perlman, who writes the "Language Corner" column for Columbia Journalism Review, noticed that many reports of the story couldn't get the name of the dictionary right. Here is her guide for the perplexed.
Meet the "Turducken"
The Oxford Dictionary of English has announced the addition of more than 2,000 new terms. Meet the turducken (http://oxforddictionaries.com/view/entry/m_en_gb0994228#m_en_gb0994228) ("a roast dish consisting of a chicken inside a duck inside a turkey") and other new entries in the official announcement from Oxford here (http://oxforddictionaries.com/page/odenewwords), and in dictionary editor Catherine Soanes' interview with National Public Radio here (http://www.npr.org/templates/story/story.php?storyId=129357276).
Free Your Writing from Buzzwords
Have you used any of these words in your writing?
? Low-hanging fruit
? Learnings
? Efforting They are buzzwords, popular industry words that people use to impress others.
Upper West Side Story: Living the Riverine Life
Once again award-winning writer and educator Bob Greenman takes us on a journey through words selected from More Words That Make a Difference, a delightful book illustrating word usage with passages from the Atlantic Monthly.
The Origins of Text-Speak, from 1828?
A new exhibit at the British Library on the evolution of English will feature some linguistic play that presages the age of "text-speak." As reported by The Guardian, the exhibit will display a comic poem printed in 1867 with lines like "I wrote 2 U B 4" ("I wrote to you before"). I've investigated this proto-text-speak and have found similar versified examples going all the way back to 1828.
Long Live the Essay/The Essay Must Die
Teacher/novelist Michele Dunaway has some provocative thoughts on how essay-writing is traditionally taught to students.
For a site that thrives on vocabulary and words, the idea that the essay must die may be akin to blasphemy. We writers often cite the essay as our first foray into discovering our individual voice; it's our first official step towards being able to express ourselves through prose.
"Mad Men" Word Watch: Get Over It!
Ever since I wrote an On Language column for the New York Times Magazine about the authenticity of the dialogue on the AMC series "Mad Men," my inbox has been full of questions about words and phrases that have appeared on the show. The most recent episode, set in early 1965, was particularly rich in expressions that set off people's linguistic radar. Here's a look at four questionable examples from the episode.
Good Grammar Leads to Violence at Starbucks?
Did you hear about the professor of English who was removed by police from a New York Starbucks over a bagel-related language complaint? A more mild-mannered professor of English, Dennis Baron of the University of Illinois, investigates.
Does Your Writing Need a Little Background Music?
Years ago, after I'd graduated from grade 12 and moved on to higher learning ? English 100 and Philosophy 120 ? I discovered that my university had a recording library. Hallelujah! Sounds quaint now, I know, but this was more than a generation before iPods, and I was ridiculously excited about getting to hear music via headphones.
Webinar, Schmebinar!
I hate the word "webinar."
I don't mind "podcast" or "blogosphere" or "Wikipedia," and I happen to love "netiquette." But there's something about "webinar" that produces a frisson of ickiness every time I see or hear it, an inward "ew."
Q&A with Grammar Hulk
The Twitter universe encompasses some odd creatures, including all manner of "Incredible Hulk" spinoffs typing their primitive tweets in all caps. One that language lovers should follow is the delightful Grammar Hulk (http://twitter.com/GRAMMARHULK). Copy editor Andy Bechtel has posted a Q&A with Grammar Hulk ? read it here (http://editdesk.wordpress.com/2010/08/11/grammar-hulk/).
Slaterisms: Have You Ever Wanted to "Hit the Slide"?
The JetBlue flight attendant Steven Slater became an overnight folk hero (for some) after news spread of his theatrical resignation: cursing out a passenger over the intercom, grabbing a beer, deploying the plane's emergency slide, and sliding down to the tarmac in a blaze of glory. With a story so compelling, it's no surprise that admirers are now coming up with Slater-specific expressions to describe "take this job and shove it" moments.
"Words": A Video
Filmmakers Will Hoffman and Daniel Mercadante have put together a short video (http://blogs.wnyc.org/radiolab/2010/08/09/bonus-video-words/) that's a real treat for visual/verbal types, using striking images to play with the ambiguities of words. The video was made to accompany the latest episode of the WNYC show Radiolab, entitled "Words." Watch the video here (http://blogs.wnyc.org/radiolab/2010/08/09/bonus-video-words/) and listen to the Radiolab episode here (http://blogs.wnyc.org/radiolab/2010/08/09/words/).
Realism through the Ages
Here is the latest contribution from Michael Lydon on the writer's art.
My recent Visual Thesaurus essay, "Realism: The Truth of Fiction (http://www.visualthesaurus.com/cm/wc/2340/)," set off a brisk debate in the comment section, the gist of which was, "Okay, Michael, realism is the truth of fiction, but what is this 'reality' that realism describes?"
Dan Brown Lexicography: "Secret Vault of Non-Words!"
A lot of silly things get written about the craft of dictionary-making, but a story that appeared last week in the London-based Daily Telegraph just might be the most nonsensical article about lexicography in recent memory. The breathless headline reads, "Secret vault of words rejected by the Oxford English Dictionary uncovered." What a scoop! Has the Telegraph blown the lid off a cabal of Dictionary Illuminati worthy of a Dan Brown novel? Yeah, not so much.
The Gender-Neutral Pronoun: Still an Epic(ene) Fail
University of Illinois English professor Dennis Baron writes:
Every once in a while some concerned citizen decides to do something about the fact that English has no gender-neutral pronoun. They either call for such a pronoun to be invented, or they invent one and champion its adoption. Wordsmiths have been coining gender-neutral (or "epicene") pronouns for a century and a half, all to no avail.
Bennies and Shoobies and Caspers, Oh My!
With everybody heading out to the beach this summer, my latest On Language column for The New York Times Magazine looks at the local lingo of shore towns. Beach-related regionalisms can get quite colorful, especially when it comes to epithets for the seasonal hordes of visitors.
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